The Chaos Story is a stationery brand catering to the planning needs of procrastinators and avid planners. Alongside my partner, we started our business in 2019 providing two lines of products - the Bold ‘n’ Dated and the Lazy Series. The monochromatic and minimalistic approach of the Bold ‘n’ Dated Planner and the fun illustrative approach for the Lazy Series, fulfill our aim to create an inclusive brand that caters to an audience from either end of the spectrum.

branding, editoria design, typography