ANTHILL CREATIONS PSA
Anthill Creations is a not-for-profit organization that aims to bring back play for all age groups by building sustainable playscapes, using contextual designs and localized resources, and encouraging community participation.
The motion piece is a public service announcement for Anthill Creations.
Motion Graphic, Branding, Branding
Styleframes
The piece transitions from black and white imagery to color as we move on from the problem faced to the solution provided. Much like how Anthill Creations create a colorful space out of the dull and lifeless tires, the transition is showcased through the imagery. Inspired by the playscapes, the styleframes consist of a pop of vibrant colors bringing in a zest of life into the imagery, mirroring how Anthill creation brings into the lives of the children.
Read up more about this beautiful cause here