DECOUPLE SELTZER
Decouple Seltzer is a data visualization project. The project brief is collect data on a topic of choice and develop messaging that persuades the audience to take an action.
I chose to collect on the screen time invested by freshmen/ sophomore college students in their long-distance relationships. The seltzer packaging showcases eye-opening data and persuades college students to dump their high school sweethearts.
The seltzer packaging at a distance looks like a screen glitch design, but when looked at closely, there is an aha moment when you realize that the glitch design is created out of screenshots.
Data visualisation, Package Design
Data Visualisation
The packaging is done by mimicking the screen glitch pattern. Using wordplay and additional data sets, the packaging communicates the excessive amount of screen time a long-distance relationship tends to consume. Only, 2% of high school sweethearts actually end up in successful marriages. So, why waste time on screen? A seltzer that makes you send the risky text, to make them your ex.
