THE ENDLESS LOOP
The Endless Loop is a motion graphic piece that showcases the dark spiral that our generation now goes through from constant usage of social media, from the moment we wake up till the minute we sleep.
The Loop, also signifies how although we snap out of the switching from app to the other. Users pick up their phones within minutes of setting it down.
Motion Graphic
Storyboard
Styleframe
I chose a purple-pink gradient scheme to give it a hypnotizing feeling that we experience while we are lost in the social media spiral.
The thick white strokes combined with the pink purple gradients give add to the techy visuals.
